The basic idea with this framework is that the attention step, our user, or customer doesn't even know this thing exists, how do we get their attention?

Then, how do we engage their interests?

What job, what desire do they have that we pair with a meaningful proposition, that they like, that they find valuable, they think will be valuable to them?

Desire is the least directly measurable, but there's some emotional reason why they want to go do this, there's some emotional drive, that's bringing on to do this. What is that?

Action, this is a very important step that's often neglected, what exactly do they have to do to start using your product or your process? How do you minimize that?

What do you need to test that? Onboarding is everything that has to happen for them to become a regular sort of full use of the product. So, for example, with Facebook, that might be going and finding and connecting to their friends with a product like a CRM, like Salesforce, it might be getting your calendar on the system or getting your data in there, so your sales manager goes and looks at salesforce instead of emailing or calling you.

Retention is a kind of catchall for everything that happens once the customer is using the product. How does their ongoing use of the product make them prefer it more and more over time? How does that monetize for you and your company? How does it help with growth with them, for instance, sharing? How much they liked the product? That, all falls under retention.

This framework can be used in building a brand new software or creating affiliate marketing strategies.

NOTE: If you would like to PROMOTE link in this article, please let me know.

If you liked this article, please like/subscribe to YouTube ChannelDM Spot FB page, Twitter, or LinkedIn and be notified when a new article is published.


Welcome

Hello Everyone :)

Thank you for visiting Sci & Tech Portal. It contains articles about Information technologies, Lifestyle...

You will surely find something to read in between the lines too, namely, my love and effort invested into making my communication with you original, useful, and attractive, as well as a promise of continuous improvement.

If you've found the site helpful or useful then please consider throwing a coffee my way to help support my work

Recommended