In the world of YouTube content creation, understanding your audience is key.
When your content is aimed at children, navigating the platform’s rules and regulations can be a bit tricky. In this blog post, we delve into some of the most common questions creators have about producing content for kids on YouTube.
We’ll discuss how to determine if your videos should be marked as ‘made for kids’, the pros and cons of doing so, how it impacts monetization, and the potential consequences of mislabeling your content.
Let’s dive in!
1. Which videos should be marked as made for kids?
Videos should be marked as "made for kids" if they have actors, characters, activities, games, songs, stories, or other subject matter that intends to target children. This includes educational content for preschoolers. However, a video is not necessarily made for kids just because it's safe or appropriate for everyone to watch, or it covers an activity traditionally associated with children.
What does it mean when we say a video covers activities traditionally linked with kids?
If the video showcases stuff that children usually do or stuff commonly linked with childhood, like playing with dolls, building blocks, or coloring with crayons, it might fall into the "made for kids" category.
But here's the catch: just because a video includes these activities doesn't automatically mean it's meant for kids. We need to look at the bigger picture, like the context, the purpose, and how the content is presented. For example, a video about collecting rare vintage dolls or an art tutorial on crayon drawing aimed at grown-up artists wouldn't necessarily be labeled as "made for kids", even though it involves activities typically associated with children.
So, it's not solely about the activity itself, but also about who the video is made for. If it's aimed at children, then it should be marked as "made for kids". But if it's suitable for everyone or targeted at adults, even if it features activities usually linked with kids, it doesn't have to be labeled as such. Bottom line: always consider the overall context and intention behind the content.
2. What are the advantages and disadvantages of doing so?
The main advantage of marking videos as "made for kids" is compliance with the Children’s Online Privacy Protection Act (COPPA) and other laws. This protects children's privacy and ensures they are only watching age-appropriate content. However, there are some disadvantages. For example, YouTube restricts many features for kid-friendly channels, such as comments, channel memberships, and personalized ads. This could limit viewer engagement and monetization opportunities.
3. How will it affect monetization?
When a channel is classified as 'made for kids,' it's not eligible to show personalized ads to viewers. This could result in less money for creators, as viewers won't be shown the ads they're most likely to watch or click on. However, creators with kid-focused channels can still make money from their content through other methods, such as selling kid-friendly merchandise. And this strategy works pretty well.
Here are some examples of items creators with kid-focused channels could sell: Merchandise related to their content, Toys and games, Books and activity kits, Digital products (coloring pages), stickers, keychains, or figurines based on characters or elements from their videos, tickets...
4. What would happen if we did not set the video for kids even if it is made for kids?
If you fail to categorize your content correctly, there may be consequences on YouTube, as well as legal consequences under COPPA and other laws. YouTube and creators share responsibility for complying with children’s privacy rules under various laws. If content is wrongly labeled as "made for kids" or "not made for kids," it may violate YouTube's terms of service, which can result in penalties such as demonetization, restricted visibility, or even channel termination. COPPA imposes strict requirements on websites and online services that collect personal information from children under 13 years old. Creators are responsible for complying with COPPA if their content is directed at children. If content is mislabeled and not compliant with COPPA regulations, creators may face legal consequences, including fines imposed by regulatory authorities such as the Federal Trade Commission (FTC).
Conclusion
In this blog post, I have provided you with valuable information for creators targeting children on YouTube. Implementing the suggested improvements can further enhance SEO and attract more organic traffic.
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Sources
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