Why should you go through the hassle of making videos when written content is so much cheaper and easier to produce? Cameras, lights, a venue, a cameraman, an online video editor, performers, and a speech or plot are all required, and all this appears to be a lot of effort.

However, there are several reasons why so many firms and individuals still deploy videos in their marketing. Did you know that video content has the highest return on investment of any sort of content, according to 52% of marketing professionals?

According to studies, simply using the word "video" in the subject line of your email will increase open rates by 19%, CTR rates by 65%, and decrease unsubscribe rates by 26%.

With platforms like Facebook or YouTube, you can target your audience like never before. You have the option to adjust age, gender, geography, interest, search history, and a slew of other parameters to ensure that your videos are seen by the intended audience.

If you're debating the ideal methodology for video editing, which leads to the effective implementation of a social media strategy, you've come to the right place. Here are a few steps for perfect video editing that will assure the success of any social media campaign.